The Value Investing library
20 mai 2023
2022 Top 100 brands
For the first time ever, the total brand value of a Best Global Brands has reached over $3 trillion. To be precise, the overall value of the Top 100 brands is $3,088,930m, a 16% rise from 2021 ($2,667,524m).
This year sees the fastest rate of brand value growth ever recorded, demonstrating the growing contribution a company’s brand has in driving its economic success. While financial markets have shown significant swings over the last few years, the value of the world’s strongest brands have steadily increased driving customer choice, loyalty and margins.
20 mai 2022
2021 Top 100 brands
Against a background of profound global economic, social and technological change, the 2021 Best Global Brands report recorded the largest brand growth ever. The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $2,667,524 million in 2021, an overall increase of 15%.
The fastest growing, most valuable and top performing sector remains technology. The digital trends that have underpinned strong growth in this sector show no sign of abating and the different professional and personal ways in which consumers rely on cloudbased technology, artificial intelligence, streaming and subscription-based services bolster this sector. Technology’s representation in the rankings reflects this; the top three brands, Apple, Amazon and Microsoft, make up 62.3% of the total value of the top ten brands.
9 févr. 2022
Generational power index (GPI 2021)
In Generational Power Index (GPI), Visualcapitalist aims to accurately break down the landscape of generational power in the current moment. To do this, they quantigy power in the US using three categories : Economic Power, Political Power and Cultural Power
20 mai 2021
2020 Top 100 brands
The 100 Best Global Brands is a two-track table in 2020 with 43% of brands growing, and 57% declining in value (vs 29% declining in 2019). This years’ winners are notable for particularly fast growth; the average increase amongst the top 3 brands alone was 50%.
It’s clear that in 2020, strong brands have become stronger as a result of the COVID effect, which has accelerated digital transformation trends, such as cloud-based tech and streaming, across sectors, reinforcing the dominance of technology first brands. Average brand growth across the grid is 14% but in technology it’s 20%. The top three brands are tech brands and they grew an average of 50%.
22 mai 2020
2019 Top 100 brands
Since the launch of our first study twenty years ago, the aggregate value of the 100 most valuable global brands has doubled, reaching beyond $2.1 trillion.
Brands are more important than they have ever been. However, their traditional paradigm is reaching its exhaustion.
16 nov. 2017
Amazon’s Antitrust Paradox
Amazon is the titan of twenty-first century commerce. This Note argues that the current framework in antitrust—specifically its pegging competition
to “consumer welfare,” defined as short-term price effects—is unequipped to capture the architecture
of market power in the modern economy.